Bachelor in Marketing and International Business

The Bachelor’s Degree in Marketing and International Business, harmoniously and coherently combining marketing with international business, aims to equip graduates with the ability to assume the relevant role of marketing in organizational management, as well as the processes of company internationalization and the globalization of the economy. The program seeks to develop students’ high adaptability and response capacity to different professional situations within marketing and international business. Consequently, the importance of marketing and international business highlights the need for specialists in these areas who possess a combination of technical, human, and conceptual skills.
It should also be emphasized that the Bachelor’s Degree in Marketing and International Business (M&IB) focuses on training professionals predominantly oriented towards the market for tradable goods. Preferred job markets include industries in new technologies, companies in the healthcare sector, and service companies that operate on a global scale or are partners in international networks.

Course information