Gab Relações Internacionais | List of Available Course Units |
Course
|
Market research
|
Course Code
|
50001077
|
ECTS
|
4
|
Semester
|
Fall/Winter
|
Study level
|
first degree
|
Lectures
|
15 (45 total hours)
|
Unit running the study programme
|
ISCAC - Coimbra Business School
|
Study programme
|
Marketing and International Business degree
|
Lecturer
|
Manuela Larguinho
|
Goals
|
At the end of the course, students should be able to:
- Know the theory
and practice of marketing research
- develop
the skills in qualitative and quantitative research methods in marketing
- develop
the ability to collect and analyse primary and secondary data
|
Contents
|
1. Introduction to Marketing Research
2. Research design formulation
3. Data collection and preparation
4. Data analysis and reporting
|
Assessment
|
Evaluation will be conducted through group projects
and class activities. Students also have the opportunity of being evaluated
by a final exam.
|
Readings
|
Cengage Publishing Babin, B. J. & Zikmund, W. G.
(2016), Exploring Marketing Research, 11th Edition
Malhotra, N. K. (2019) Marketing Research:
An Applied Orientation, 7th Edition, Pearson
Hair, J et al (2018) Multivariate Data Analysis, 8th Ed.,
Cengage Publishing
|
Course
|
Organizational Behavior
|
Course Code
|
50001210
|
ECTS
|
5
|
Semester
|
Fall/Winter
|
Study level
|
first
degree
|
Lectures
|
15 (67,5
total hours)
|
Unit running the study programme
|
ISCAC -
Coimbra Business School
|
Study programme
|
Business
Management degree
|
Lecturer
|
António
Calheiros
|
Goals
|
At the
end of the course, students should be able to:
· understand
organizations and their distinctive features
· understand
individual characteristics and processes that influence organizational
results
· understand group
characteristics and processes that influence organizational results
|
Contents
|
1 - Organizations, their nature and
complexity
2 - Personality, emotion and decision making
3 - Motivation and satisfaction at work
4 - Leadership
5 - Groups
6 - Organizational structure, control and
Power
7 - Organizational culture, psychological
contract and organizational citizenship behaviors
8 - Change
9 - Organizational development and change:
learning and innovation
|
Assessment
|
Evaluation
will be conducted through group projects, individual projects and class
activities. Students also have the opportunity of being evaluated by a final
exam.
|
Readings
|
Robbins
& Judge (2022) Organizational Behavior Global Edition (18th).
Pearson
Gabarro,
J. J., ed. (1992) Managing People and Organizations. Boston, MA: Harvard
Business School Press
Wren, D. A.
(2017). The evolution of management thought. New York, John Wiley, 7ª edição
|
Course Code
|
50002549
|
ECTS
|
5
|
Semester
|
Fall/Winter
|
Study level
|
first
degree
|
Lectures
|
15
(Total Hours 45)
|
Unit running the study programme
|
ISCAC -
Coimbra Business School
|
Study programme
|
General
Solicitor and Administration Degree
|
Lecturer
|
Maria
Elisabete Neves
|
Goals
|
At the
end of the course, students should be able to:
- Understand and interpret the main
accounting financial statements of a company;
- Use the necessary technical and
instrumental skills in the economic and financial analysis of companies;
- Use technical skills capable of proposing
investment financing solutions.
|
Contents
|
1. INTRODUCTION
1.1 The finance function.
1.2 Objectives of financial analysis and
financial management.
2. FINANCIAL ANALYSIS
2.1 From accounting statements to financial
statements for analysis.
2.2 Main indicators of financial balance.
2.3 Key profitability indicators.
3. FINANCIAL MANAGEMENT
3.1 The investment decision.
3.1.1 General economic principles of the
investment decision.
3.1.2 The elaboration of the cashflow map of
an investment project.
3.1.3 Main criteria for evaluating the
investment decision.
3.2 The funding decision.
3.2.1 Characterization of the main sources of
short and medium/long term financing.
3.2.2 Basic principles of treasury
management.
3.2.3 Capital structure policy and its main
determinants.
|
Assessment
|
Evaluation
will be conducted through group projects, individual projects and class
activities. Students also have the opportunity of being evaluated by a final
exam.
|
Readings
|
Lawrence Revsine; Daniel
Collins; Bruce Johnson; Fred Mittelstaedt and Leonard Soffer (2018),
Financial Reporting and Analysis 7th Edition,
McGraw-Hill.
Watson, D., & Head, A. (2019).
Corporate Finance-Principles and Practice, eighth edition, Pearson.
Schoenmaker, D. & Schramade,
W. (2019). Principles of Sustainable Finance, Oxford, United Kingdom.
|
Course
|
Services Marketing
|
Course Code
|
50007743
|
ECTS
|
5
|
Semester
|
Fall/Winter
|
Study level
|
first degree
|
Lectures
|
15 (Total Hours 30)
|
Unit running the study programme
|
ISCAC - Coimbra Business School
|
Study programme
|
Trade and International Economic Relations Degree
|
Prerequisites
|
Basic
knowledge of Marketing
|
Lecturer
|
Madalena Abreu
|
Goals
|
At
the end of the course, students should be able to:
• understand services and their key
issues and concepts
• understand and develop practical cases
of services marketing at the organizational level
• to develop a critical
understanding and position creatively and attentively to the global market.
|
Contents
|
1. The current attitude of marketing
2. The differences between goods and
services
3. Specifics of Services Marketing
4. Trends in the Services Sector
5. Strategy in the marketing of the
Services
6. Consumer behavior, expectations and
perceptions of services
7. Listening to the consumer through
marketing research
8. Building customer relationships
9. Positioning services in competitive
markets
10. The development of the marketing mix of
services
11. Service control and the Servqual model
|
Assessment
|
Evaluation will be conducted through group projects, individual
projects and class activities. Students also have the opportunity of being
evaluated by a final exam.
|
Readings
|
Wilson, Alan, Zeithaml, Valarie A., Bitner, Jo and Gremler, Dwayne D.
(2012). Services Marketing: Integrating Customer Focus Across the Firm.
Second European Edition. London: McGraw Hill Higher Education.
Lovelock, Christopher and Wirtz, Jochen (2011). Services marketing:
people, technology, strategy. 7ª ed, global ed: Boston: Pearson.
|
Course |
Management
Accounting |
Course Code |
50000286 |
ECTS |
4 |
Semester |
Fall/Winter |
Study level |
first
degree |
Lectures |
15
(Total Hours 45) |
Unit running the study programme |
ISCAC -
Coimbra Business School |
Study programme |
Business
Management Degree |
Lecturer |
Ana
Isabel Rodrigues |
Goals |
At
the end of the course, students should be able to:
· understand cost
accounting processes
· understand the
importance of providing relevant information for decision making and for
planning and management control |
Contents |
1 -
Management Accounting and the Business Environment
2 -
Costs/Expenditures: Terminology, Concepts and Classifications
3 -
Process Costing
4 -
Job Costing
5 -
Joint Products
6 -
Defective products
7 -
Articulation of Accounting Systems. |
Assessment |
The assessment will be carried out through continuous assessment
tests, which will take place in classes, throughout the academic semester.
Students also have the opportunity of being evaluated by a final exam. |
Readings |
Drury, Colin (2019), Management Accounting for Business, Cengage
Learning, 7th Edition.
Hansen & Mowen (2018), Management Accounting, South-Western
College Publishing, 10th Edition. |
Name of course
|
Corporate
Financial Accounting
|
Course Code
|
50001506
|
ECTS
|
5
|
Semester
|
Fall/Winter
|
Study level
|
first
degree
|
Lectures
|
15
(Total Hours 67,5)
|
Unit running the study programme
|
ISCAC -
Coimbra Business School
|
Study programme
|
Accounting
and Audit Degree
|
Lecturer
|
Cristina
Góis
|
Prerequisites
|
Basic
knowledge of accounting
|
Goals
|
The study
to be developed is structured for the knowledge of the different accounting
and financial reporting standards required both by the Portuguese Accounting
Standards System (SNC) and by the International Accounting Standard Board
(IASB).
At the
end of the course students should be able to:
a)
Understand and identify the main equity components;
b)
Identify and understand the main accounting standards relating to the assets
and liabilities of the financial statements;
c)
Distinguish between accounting policies, changes in accounting estimates and
errors and identify their effects on accounting procedures;
d)
Identify the objectives and prepare the statement of change in equity;
|
Contents
|
1. Portuguese and international accounting
standard
2. The companies and the law
3. Equity
4. Equity changes
4.1. Equity increase
4.2. Own Shares
4.3. Equity repossession
4.4. Equity reduction
5. Results
5.1. Application of results
5.2. Reserves
5.3. Accounting Policies, Estimates and
Errors
6. Tangible Fixed Assets and Intangibles
Assets
7. Statement of change in equity
8. Provisions
|
Assessment
|
The assessment will be carried out through continuous assessment
tests, which will take place in classes, throughout the academic semester.
Students also have the opportunity of being evaluated by a final exam.
|
Readings
|
Kieso, Donald E., Jerry J. Weygandt e Terry
D. Warfield (2020): Intermediate Accounting IFRS, 4th Edition, Wiley.
Kieso, Donald E., Jerry J. Weygandt e Terry
D. Warfield (2021): Intermediate Accounting, 18th Edition, Wiley.
Romano, Javier; Álvarez, José;
Fernández, Fernando (2020). Contabilidad de Sociedades, Editorial Centro de
Estudios Financieros.
Ruth Picker, Kerry Clark, John Dunn, David
Kolitz, Gilad Livne, Janice Loftus, Leo van der Tas (2019): Applying
International Financial Reporting Standards, 4rd Edition Wiley.
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