Course

Market research

Course Code

50001077

ECTS

4

Semester

Fall/Winter

Study level

first degree

Lectures

15 (45 total hours)

Unit running the study programme

ISCAC - Coimbra Business School

Study programme

Marketing and International Business degree

Lecturer

Manuela Larguinho

Goals

At the end of the course, students should be able to:

• Know the theory and practice of marketing research
• develop the skills in qualitative and quantitative research methods in marketing
• develop the  ability to collect and analyse primary and secondary data

Contents

1.      Introduction to Marketing Research 

2.      Research design formulation

3.      Data collection and preparation

4.      Data analysis and reporting 

Assessment

Evaluation will be conducted through group projects and class activities. Students also have the opportunity of being evaluated by a final exam.

Readings

Cengage Publishing Babin, B. J. & Zikmund, W. G. (2016), Exploring Marketing Research, 11^th Edition

Malhotra, N. K. (2019) Marketing Research: An Applied Orientation, 7^th Edition, Pearson

Hair, J et al (2018) Multivariate Data Analysis, 8^th Ed., Cengage Publishing

Course

Organizational Behavior

Course Code

50001210

ECTS

5

Semester

Fall/Winter

Study level

first degree

Lectures

15 (67,5 total hours)

Unit running the study programme

ISCAC - Coimbra Business School

Study programme

Business Management degree

Lecturer

António Calheiros

Goals

At the end of the course, students should be able to:

·      understand organizations and their distinctive features

·      understand individual characteristics and processes that influence organizational results

·      understand group characteristics and processes that influence organizational results

Contents

1 - Organizations, their nature and complexity

2 - Personality, emotion and decision making

3 - Motivation and satisfaction at work

4 - Leadership

5 - Groups

6 - Organizational structure, control and Power

7 - Organizational culture, psychological contract and organizational citizenship behaviors

8 - Change

9 - Organizational development and change: learning and innovation

Assessment

Evaluation will be conducted through group projects, individual projects and class activities. Students also have the opportunity of being evaluated by a final exam.

Readings

Robbins & Judge (2022) Organizational Behavior Global Edition (18^th). Pearson

Gabarro, J. J., ed. (1992) Managing People and Organizations. Boston, MA: Harvard Business School Press

Wren, D. A. (2017). The evolution of management thought. New York, John Wiley, 7ª edição

Course

Corporate Finance

Course Code

50002549

ECTS

5

Semester

Fall/Winter

Study level

first degree

Lectures

15 (Total Hours 45)

Unit running the study programme

ISCAC - Coimbra Business School

Study programme

General Solicitor and Administration Degree

Lecturer

Maria Elisabete Neves

Goals

At the end of the course, students should be able to:

- Understand and interpret the main accounting financial statements of a company;

- Use the necessary technical and instrumental skills in the economic and financial analysis of companies;

- Use technical skills capable of proposing investment financing solutions.

Contents

1. INTRODUCTION

1.1 The finance function.

1.2 Objectives of financial analysis and financial management.

2. FINANCIAL ANALYSIS

2.1 From accounting statements to financial statements for analysis.

2.2 Main indicators of financial balance.

2.3 Key profitability indicators.

3. FINANCIAL MANAGEMENT

3.1 The investment decision.

3.1.1 General economic principles of the investment decision.

3.1.2 The elaboration of the cashflow map of an investment project.

3.1.3 Main criteria for evaluating the investment decision.

3.2 The funding decision.

3.2.1 Characterization of the main sources of short and medium/long term financing.

3.2.2 Basic principles of treasury management.

3.2.3 Capital structure policy and its main determinants.

Assessment

Evaluation will be conducted through group projects, individual projects and class activities. Students also have the opportunity of being evaluated by a final exam.

Readings

Lawrence Revsine; Daniel Collins; Bruce Johnson; Fred Mittelstaedt and Leonard Soffer (2018), Financial Reporting and Analysis 7^th Edition, McGraw-Hill.

Watson, D., & Head, A. (2019). Corporate Finance-Principles and Practice, eighth edition, Pearson.

Schoenmaker, D. & Schramade, W. (2019). Principles of Sustainable Finance, Oxford, United Kingdom.

Course

Services Marketing

Course Code

50007743

ECTS

5

Semester

Fall/Winter

Study level

first degree

Lectures

15 (Total Hours 30)

Unit running the study programme

ISCAC - Coimbra Business School

Study programme

Trade and International Economic Relations  Degree

Prerequisites

Basic knowledge of Marketing

Lecturer

Madalena Abreu

Goals

At the end of the course, students should be able to:

•      understand services and their key issues and concepts

•      understand and develop practical cases of services marketing at the organizational level

•      to develop a critical understanding and position creatively and attentively to the global market.

Contents

1.       The current attitude of marketing

2.       The differences between goods and services

3.       Specifics of Services Marketing

4.       Trends in the Services Sector

5.       Strategy in the marketing of the Services

6.       Consumer behavior, expectations and perceptions of services

7.       Listening to the consumer through marketing research

8.       Building customer relationships

9.       Positioning services in competitive markets

10.   The development of the marketing mix of services

11.   Service control and the Servqual model

Assessment

Evaluation will be conducted through group projects, individual projects and class activities. Students also have the opportunity of being evaluated by a final exam.

Readings

Wilson, Alan, Zeithaml, Valarie A., Bitner, Jo and Gremler, Dwayne D. (2012). Services Marketing: Integrating Customer Focus Across the Firm. Second European Edition. London: McGraw Hill Higher Education.

Lovelock, Christopher and Wirtz, Jochen (2011). Services marketing: people, technology, strategy. 7ª ed, global ed: Boston: Pearson.

Course

Management Accounting

Course Code

50000286

ECTS

4

Semester

Fall/Winter

Study level

first degree

Lectures

15 (Total Hours 45)

Unit running the study programme

ISCAC - Coimbra Business School

Study programme

Business Management Degree

Lecturer

Ana Isabel Rodrigues

Goals

At the end of the course, students should be able to:

·      understand cost accounting processes

·      understand the importance of providing relevant information for decision making and for planning and management control

Contents

1 - Management Accounting and the Business Environment

2 - Costs/Expenditures: Terminology, Concepts and Classifications

3 - Process Costing

4 - Job Costing

5 - Joint Products

6 - Defective products

7 - Articulation of Accounting Systems.

Assessment

The assessment will be carried out through continuous assessment tests, which will take place in classes, throughout the academic semester. Students also have the opportunity of being evaluated by a final exam.

Readings

Drury, Colin (2019), Management Accounting for Business, Cengage Learning, 7th Edition.

Hansen & Mowen (2018), Management Accounting, South-Western College Publishing, 10th Edition.

Name of course

Corporate Financial Accounting

Course Code

50001506

ECTS

5

Semester

Fall/Winter

Study level

first degree

Lectures

15 (Total Hours 67,5)

Unit running the study programme

ISCAC - Coimbra Business School

Study programme

Accounting and Audit Degree

Lecturer

Cristina Góis

Prerequisites

Basic knowledge of accounting

Goals

The study to be developed is structured for the knowledge of the different accounting and financial reporting standards required both by the Portuguese Accounting Standards System (SNC) and by the International Accounting Standard Board (IASB).

At the end of the course students should be able to:

a) Understand and identify the main equity components;

b) Identify and understand the main accounting standards relating to the assets and liabilities of the financial statements;

c) Distinguish between accounting policies, changes in accounting estimates and errors and identify their effects on accounting procedures;

d) Identify the objectives and prepare the statement of change in equity;

Contents

1. Portuguese and international accounting standard

2. The companies and the law

3. Equity

4. Equity changes

4.1. Equity increase

4.2. Own Shares

4.3. Equity repossession

4.4. Equity reduction

5. Results

5.1. Application of results

5.2. Reserves

5.3. Accounting Policies, Estimates and Errors

6. Tangible Fixed Assets and Intangibles Assets

7. Statement of change in equity

8. Provisions

Assessment

The assessment will be carried out through continuous assessment tests, which will take place in classes, throughout the academic semester. Students also have the opportunity of being evaluated by a final exam.

Readings

Kieso, Donald E., Jerry J. Weygandt e Terry D. Warfield (2020): Intermediate Accounting IFRS, 4th Edition, Wiley.

Kieso, Donald E., Jerry J. Weygandt e Terry D. Warfield (2021): Intermediate Accounting, 18th Edition, Wiley.

Romano, Javier; Álvarez, José; Fernández, Fernando (2020). Contabilidad de Sociedades, Editorial Centro de Estudios Financieros.

Ruth Picker, Kerry Clark, John Dunn, David Kolitz, Gilad Livne, Janice Loftus, Leo van der Tas (2019): Applying International Financial Reporting Standards, 4rd Edition Wiley.